Granard Pharmaceuticals has assisted several brand and generic pharmaceutical companies develop complex and unique sales and marketing programs. We work directly with our clients to ensure that the best and most efficient strategies are being implemented throughout their company.
Throughout our history, we have had success working with companies who are trying to gain exposure and launch new products.
Here are a few of our success stories:
Hercon was an R&D/contract manufacturer when Granard identified an ANDA (Nitroglycerin Patches) and approached Hercon to market this product under their own label.
Hercon's annual retail sales went from zero to over $5,800,000 in less than two years. In partnership with Hercon, Granard was able to establish new distribution and implement a profitable pricing strategy. Hercon now enjoys a 30% market share that continues to grow.
Granard developed an incentive program to promote product usage - starting with a buy-in and sell-out program at the wholesalers. A more competitive pricing strategy was executed; a wholesaler partner program was created to distribute promotional materials to more than 20,000 retailers; finally, pharmacists were visited by physician-detailing reps that provided wholesale item numbers for fast and convenient ordering.
Within 12 months, Granard grew WCC's market share from 3% to 52% - unseating the market leader and establishing our client's product as the #1 selling dedicated emergency contraceptive. The one - year program cost a fraction of what it would have cost doing the same activities in-house.
"We have successfully transitioned ourselves to a commercial operation and have exceeded first quarter expectations for both product sales and earnings per share. All of the major drug wholesalers placed initial stocking orders for Visicol. We have also achieved distribution in the top drug store chains and independent pharmacies across the country."
Dr. Leonard Jacobs, Chairman & CEO
Inkine Pharmaceuticals, Blue Bell, PA