As the leading outsourced sales and marketing firm devoted exclusively to the pharmaceutical and biotech industries, Granard has the experience and expertise needed to successfully launch new products, and secure a strong market position.
"Imagine being able to get to a buyer quickly and getting your drug stocked on the shelf at most major distribution points across the country." At Granard, we help you achieve rapid market penetration by leveraging our established relationships with key decision makers at pharmaceutical wholesalers, generic distributors, retail chains, and mail order pharmacies. Because we think of ourselves as an extension of your team, we are diligent in keeping you in control as well as maintaining your corporate identity during the entire process.
Granard’s proven track record for delivering a higher return on investment is a result of dramatically growing revenue and market share without adding fixed costs. In today’s highly competitive business climate, it’s important to “keep your feet on the street” to maintain high customer awareness and loyalty. Granard allows you to benefit from top sales talent with valuable contacts, without paying high salaries, commissions, benefits and travel expenses.
At Granard, we’ve earned a reputation for developing smart, results-oriented sales and marketing programs that often exceed agreed upon goals. By customizing aggressive selling strategies and then executing proven, turnkey processes, we increase your speed-to-market and ensure success time after time. What’s more, we stay in constant communication so that you stay in constant control.
Hercon Labs
Granard launched this transdermal patch contract manufacturer and commercialized one of its retail products, achieving substantial market share in just two years.
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Inkine Pharmaceuticals
Achieved national distribution to all top chains and independent pharmacies for Visicol.
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Lupin Pharmaceuticals
With the launch of Suprax, Granard exceeded 149% of financial goal in first year.
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Establish Sales and Marketing Objectives. Before we do anything, we listen. And we ask questions until we know exactly what you’re trying to achieve and when you want to achieve it.
Determine Performance Criteria: To measure the ultimate success of a program, it’s critical to set performance targets at the beginning. No program starts with out them.
Ongoing Communication and Data Reporting: To ensure clients can keep a finger on the pulse of their sales activities, we stay in regular communication via face-to-face meetings, e-mail and phone. Our status reports tell you the “what, how, when and where” your product is selling.
Create Sales and Marketing Materials: We can develop, from concept to completion, all the materials needed to market your product professionally and effectively. Granard will set up your sales and marketing structure, represent your company, then train an internal sales team to provide a seamless exchange.
Evaluate Performance: A detailed performance analysis based on the goals and criteria set at the beginning of the assignment, is done with our clients at the end of each project.
Develop a Sales and Marketing Strategy: We develop, from concept to completion, all the materials needed to market your product professionally and effectively. Granard will set up your sales and marketing structure, and represent your company, as an extension of your sales and marketing group.