At Granard to maximize revenues and profitability we take a three step approach; researching, planning, and executing
. Knowing the attributes of your brand is never nearly enough. It's critical to understand the competitive environment, payer attitudes, prescriber perceptions, and patient awareness.
Some of the services we provide:
- Develop strategic platforms and brand plans - Granard ensures that a well planned and researched strategic platform serves as the foundation to drive tactical plans and product messaging.
- Product Attribute Mapping - as a critical part of the brand planning Granard will analyze the market and determine where your brand is positioned ensuring that all product attributes are leveraged.
- Market Research and analysis - Granard has experience in doing the appropriate market research to develop messaging that will be well received and ultimately drive market share.
- Create tactical plans to maximize push/pull through at all segments of distribution - Granard focuses on plan level tactical plans to leverage and improve formulary placement.
- Evaluate return on effort for all initiatives - Granard doesn't stop at tactical implementation, we work closely with you evaluate return on effort and revise planes on a regular basis
- Customer segmentation and prioritization - determining who your customers are is on the forefront of Granard does best. We believe that a straight customer deciling is not enough to target efficiently.
- Develop marketing materials - Granard will ensure that marketing materials represent fair balance to expedite the approval pieces through DDMAC.