• Over fourteen years of providing full-service sales and marketing, rep- resenting both brand and generic pharmaceutical companies
• Company leadership has greater than 65 years of cumulative pharmaceutical experience
• Staffed with highly skilled professionals at every level of support function
• Company growth is primarily driven by professional referrals
• Established and maintained relationships with the key decision makers at all of the major trade customers
• Over 40 successful company launches since 1997
• Areas of specialization:
  
  - Brand Management
  - Business Development
  - Managed Markets
  - Sales
  - Trade & Distribution
  - Commercial Operations

At Granard as a leading sales and marketing outsource company within the US pharmaceutical industry we have had several "PMA" companies contact us to set up a generic division for their off-patent products. This strategy makes sense due to HMO cost cutting as well as pressure from Congress to enforce "mandatory generic substitution" laws.

We have an extensive background with successfully creating and launching major brand pharmaceutical companies into the generic industry, i.e. Rhone Poulenc Rorer, Sandoz and Syntex to name only a few.

Granard provides manufacturers the opportunity to utilize the generic relationships we have built over the years within the chains, wholesalers, generic distributors and mail order customers without compromising their Brand focus. This can be done under your own label or one of our generic labels; we offer the strategic option that best works for you.

We assist in developing client trade launch plans and recommend sales, marketing and promotional strategies. Granard penetrates each customer and reaches all distribution channel segments within the industry.

Our services provide national trade sales support as well as critical path product management and marketing strategies and tactics customized for our clients' specific needs and desired outcomes.

Granard has successfully sold product to all chain, wholesaler, generic distributor, mail order, retail buying groups and GPO accounts. Our reputation within the industry is efficient, professional, personable, and highly ethical. As a result of our sales and marketing successes, our clients and customers continue to refer us to prospective clients.

Granard is unique in that it offers a complete turnkey infrastructure to help launch new products and clients into the market. Granard operates as the commercial operations arm for your organization; we offer an economical and profitable alternative to out licensing and co-promotions. Granard has experience in trade, contracting, sales force optimization, data analytics and reporting, as well as strategic and tactical brand planning.

Maximize your revenue stream and allow Granard to be your partner whether you are an R&D company looking to commercialize, a commercial Pharma company looking to outsource or reduce headcount, or a company looking to bring your brands into the US market.